Boots and Jeans

So in the London's underground (again) there are many advertisements for HSBC. Its an online bank, very innovative to have an online bank. But the way that they played on the image we all (most likely) have in our heads of online banks as being shady was brilliant. (Mike's gone native, haha)



What they did was have pictures that can be interpreted different ways. For instance, this one was of a guy in a suit with 'leader' written across him. The picture right next to it said 'follower' and had a guy in boots and jeans. Obviously that's a hardcore stereotype (like their bank) so they had 2 more pictures with the guy in the suit and 'follower' written on it. The guy in the jeans and boots with 'leader' written on it.



It ended with "if everyone saw the world the same way, we would be very boring."



Its like the poster I saw at the imperial war museum. It said "One man's terrorist is another man's freedom fighter." Gorgeous, because its so true. These propaganda's played hard on perception and mis-perception, rethinking everything. I loved them.