...really?

I saw this poster in the London's underground. It was of a underground worker who looked like he got his butt kicked. It says, "we're here to help you." I loved it because it shows the way that advertisements can play on emotion so well. Just as guilt is a great motivator, so is sympathy almost a synonym with guilt. Seeing a worker who is all bruised up after an apparent fight, you almost want to tip these guys for opening the door for you.

It seems like a tough job to work there, but I highly doubt that those guys end up getting the crap kicked out of them. Almost as overkill as the bandage on my hand. Seriously I asked the guy for a band aid, and he wrapped my hand like I had lost a finger, geeze. It was still a great advertisement.